SEO: Social Media Branding and Job Searching
Social media is at the forefront of the public relations industry. It has become the largest tool in helping public relations professionals search for jobs and monitor prospective organizations they want to work for. However, in the eye of the public, professionals must be careful in how they brand themselves on their social media sites.
Social media becomes largest tool in public relations
Public relations professionals have taken social media to new levels. Social media has expanded considerably from its original purpose to socialize with friends and family. Professionals are now using social media to find jobs and network with organizations. But with the power that social media holds comes great responsibility. Professionals must always be careful to “brand,” or represent, themselves in a professional and respectable manner.
How to Use Social Media to Find Jobs
In today’s digital age, jobs are no longer found in the job listings section in the newspaper or on flyers posted on building walls. Hundreds of job opportunities are only a click or search away.
Twitter is a popular social media site used to find jobs. Once you login to your account, you can go to the search bar and type in #PRJobs or #PublicRelationsJobs and a list of tweets from different organizations will come up that advertise a range of available public relations positions.
This is how the jobs page looks on mediabistro
Photo source: Mediabistro.com
Mediabistro is another helpful media site that can be used to find jobs. Once you go to the site, you can click on the “Jobs” tab and then go to “Find a Job” and a list of job titles will appear with the related company or organization. You can then click on the jobs of your interest and it will bring you to the contact information of the company or the application.
Networking Using Social Media
In addition to finding jobs, public relations professionals are using social media to connect with potential organizations.
LinkedIn is the most popular social media site for networking purposes. LinkedIn is an online resume and portfolio, including a photo of you, a summary, experience, honors and awards, projects, skills and expertise, education, references, and any additional information.
On LinkedIn, you can connect with any public relations organization or official of your choice. Once you do this, you will be able to monitor what they post and familiarize yourself with their goals, values, and activities. This will enable you to get a feel for the company before you go in for an interview.
This is an example of a professional’s LinkedIn page
Photo source: LinkedIn.com
Beyond the confines of resumes, cover letters and interviews, employers are turning to social media to get to know their prospective employees. According to Career Builder, 37 percent of employers are using social media to screen potential job candidates. Employers want to see if the job seeker presents himself or herself professionally and if he or she is a good fit for the company culture.
Perhaps the most important reason why companies say they look at potential candidate’s social media sites is “to look for reasons not to hire a candidate.”
Reasons to not hire a candidate include:
- Typing grammatically incorrect
- Inappropriate language in posts
- Derogatory or stereotypical language towards others
- Inappropriate photos
For these reasons, it is imperative that public relations professionals brand themselves in a professional and respectable manner at all times. As a public relations professional, you are in the eye of the public. You should only post things that represent yourself in a positive light. A good tip for this is to pretend your boss will see everything you post. If you have to second-guess if you should post something or not, then you most likely shouldn’t post it
You never want to lose out on a job opportunity because of something you posted on your social media site. Employers will be eager to hire you if you successfully brand yourself on your social media sites.